Lifecycle Marketing
Lifecycle Marketing is a sales and marketing framework designed to help small businesses attract customers, grow sales and maximize customer value.
We use the Lifecycle Marketing blueprint as a proven system to look at various aspects of your business. Utilizing this map makes it quick and easy to identify what works well in your business, and what doesn't.
We'll identify gaping holes, time wasters and lost opportunities in your current business setup - where are you leaving money on the table?
We'll also identify great - and sometimes hidden - opportunities to utilize the power of marketing automation software to turn your business into a nicely lubricated money making machine.
We use the Lifecycle Marketing blueprint as a proven system to look at various aspects of your business. Utilizing this map makes it quick and easy to identify what works well in your business, and what doesn't.
We'll identify gaping holes, time wasters and lost opportunities in your current business setup - where are you leaving money on the table?
We'll also identify great - and sometimes hidden - opportunities to utilize the power of marketing automation software to turn your business into a nicely lubricated money making machine.
The 7 steps or phases of Lifecycle Marketing are:
Attract Interest – How and where can you best create interest in your content, brand and expert knowledge so people can find and discover you?
Capture Leads – Once you have attracted interest and people come to your online (e.g. website, landing pages) or offline (e.g. store, practice, speaking gig) locations - how can you get them to take action so they transform into prospects?
Nurture Prospects – Nurturing your leads and prospects will educate them around the problem you are solving, and - over time and with highly targeted communication - will build the "know, like and trust", so that when they are ready to do business, they will do business with you, and not your competitor who didn't manage to follow up consistently.
Convert Sales – How can you make it easy for your prospects to raise their hand for a sales conversation and enable them to purchase your products and services from the web?
Deliver & Satisfy – Once you have a paying customer - deliver a stellar customer experience and "wow" them in a way that will make them happy and turn them into raving fans and brand advocates?
Upsell Customers – Did you know that it is 8 times easier to keep an existing client than to acquire a new one? Keep "wowing" your customers and make it easy for them to say yes to more.
Get Referrals – Happy customers are your best advocates. Utilize the great relationship that you created and make it easy for them to refer their friends and colleagues to you.